Be Fresh’s Pay-It Forward program will allow customers to donate the equivalent of a drink, snack, meal, or dinner for four to those in-need.
Since COVID-19 was first detected in Canada back in March of this year, many businesses made the tough decision to close their doors and reduce staff hours as communities made efforts to physically distance. Consequently, more Canadians have become food insecure. This means that the negative impacts that COVID-19 has had on the economy has made more people lack reliable access to nutritious, affordable, and culturally-appropriate foods. A recent survey that was conducted by Statistics Canada in May found that one in seven Canadians report food insecurity in comparison to a one-in-ten ratio prior to COVID-19.
Be Fresh’s Co-Managers, Ashley Sugar and Brianna Hernandez, stated that they noticed a rise in food insecurity on a personal level when witnessing an increase in food theft from their stores. Looking to address the theft by tackling the root causes, the Pay-It Forward program was born.
The Pay-It Forward program will enable customer to give back to their community in a time when charitable giving is needed more than ever. All proceeds will be given to the Greater Vancouver Food Bank for the month of July.
For more information, please visit: https://befresh.ca