#VanFoodBank Launches Goodly Foods, Thanks to Largest Donation in History, from the Walmart Foundation


Please note that moving forward we are now working with a new employment and production partner: H.A.V.E. (Hope, Action,Values,Ethics) Culinary Training Society.


Download PDF


Greater Vancouver Food Bank Launches Goodly Foods brand, thanks to support from the Walmart Foundation


Innovative food waste reduction research supported by Walmart Foundation grant;

Greater Vancouver Food Bank receives more than $1 million CAD in funding for Surplus Food Processing Initiative to reduce food waste in B.C.


April 19, 2018

For Immediate Release


Vancouver, B.C. – This morning, the Greater Vancouver Food Bank launched Goodly Foods, a budding social enterprise that addresses wasted food in BC’s system, thanks, in part, to a generous grant of more than $830,000 USD from the Walmart Foundationin support of this important work. This grant is part of the Walmart Foundation $15 million USD ($19 million CAD) commitment to prevent food waste and support food banks. This funding supports increasing the processing capacity while expanding the product offerings of the enterprise, which had previously been in “pilot” phase.


Goodly™ branded soup will be distributed to members of the Greater Vancouver Food Bank and for sale to food services and the public later this year. The pilot program takes food that may otherwise go to waste and turns those items into delicious and nutritious soups, sauces and more. Additionally, the program provides training and employment to individuals with barriers to employment, by partnering with Potluck Café Society.


“At Goodly Foods, we cook with potential, and we want to thank Walmart Foundation for their vision of the potential in Vancouver’s food system to eliminate waste,” says Alexa Pitoulis, General Manager of Goodly Foods. “This investment will allow us to increase our processing capacity and invest in job opportunities for individuals with barriers to employment.”


“The Walmart Foundation is excited to support the Greater Vancouver Food Bank’s Goodly Foodsproject to take potential food waste and create healthy foods and training opportunities,” said Kathleen McLaughlin, president of the Walmart Foundation and chief sustainability officer for Walmart. “For over ten years, through philanthropic and business initiatives, Walmart has been working to reduce food waste and strengthen charitable programs to accelerate food recovery and get food to those who need it most.  Today we commit to accelerating progress in Canada. We hope this grant, combined with additional grants we are making to other leading non-profits, will catalyze collective action to reduce food waste all along the food chain, from farm to fork.”


Project Summary


  • Goodly Foods aims to be a social enterprise that takes surplus produce and turns that produce into completely new, delicious and nutritious food products, and then distributes it to GVFB members and sells it to food service buying partners and, eventually, to the public.


  • The hope of the project is to reduce the amount of excess food in the local system by re-purposing produce or finding new uses for it, when it would otherwise go to waste (think surplus or ugly bananas processed into a (healthy) banana bread).


  • Additionally, the program will provide training and employment for individuals with barriers to traditional employment by partnering with Potluck Café Society, which has experience creating jobs for residents of Vancouver’s Downtown Eastside.


  • The initiative is hoping to re-frame the narrative around excess food, viewing surplus food as a resource that can be given a brand-new dignity and purpose, once processed and created into something new and valuable.


  • This project is a unique and broad collaboration between Fulmer Capital Partners Inc. (private equity firm) and local non-profit organizations with several partnerships for produce sourcing, and brand development.


  • The delicious soup recipe has been carefully developed by local Chef Karen Barnaby, which meets the highest nutritional standards.


  • All the food is produced by Potluck Café Society at a licensed and certified cooking facility at Commissary Connect’sentrepreneur-focused commercial kitchen, in south Vancouver.



About Greater Vancouver Food Bank:

The Greater Vancouver Food Bank is a non-profit organization with a mission to create empowering environments that provide and promote access to healthy food, education and training. The GVFB provides assistance to over 27,000 people weekly through 13 food locations and more than 80 community agencies located in Vancouver, Burnaby, New Westminster and the North Shore. The GVFB is committed to its vision of accessible, healthy and sustainable food for all and through community collaboration, is pro-actively working to help reduce food insecurity. For more information about the Greater Vancouver Food Bank, visit


For more information about Goodly Foods, visit


– 30 –


Media Contact:

Eddie Tabakman


[email protected]