News

Greater Vancouver Food Bank uses provocative produce in Canada’s first emoji-to-donate campaign.

We’ve launched Canada’s first emoji-to-donate campaign using the eggplant and peach—the world’s sexiest produce—to help raise funds for healthy foods for our members. For every $1 donated, we can purchase almost $3 of fresh, high-quality food and produce, making a small donation go a long way. We hope that the campaign will raise awareness and donations in a fresh new way to feed those in need.

The GVFB worked with the Mobile Giving Foundation and Rethink Canada to develop the project. Texting an eggplant emoji to 30333 will donate $5, and texting a peach emoji to the same number will donate $10. The feature only works for Canadian mobile providers and donations will be added to mobile phone bills.

A little cheeky but did we get your attention?