Feed More Families ™ is an initiative started by Loblaws to bring awareness and fundraising campaigns to food banks and food recovery agencies. The goal is to create and sustain relationships with each store that sells food within the Loblaw network and local food banks and charities to utilize any perfectly good food, and prevent it from going to waste.
This holiday season Loblaws has joined with Food Banks Canada to help communities fighting food insecurity.
You can donate at any store that sells President’s Choice products.
Loblaw will be matching donations up to $100, 000!