The Truth About Ugly Produce

The Truth About Ugly Produce Did you know? Grocery stores follow strict cosmetic standards for the produce they buy. But fruits and vegetables don’t grow in perfect shapes or sizes. As a result, a large portion of every harvest gets rejected, even though it’s still perfectly fresh and entirely edible.Β  Here are the top 5…

Spotlight On: BC Fresh CEO, Murray Driediger

Our Agricultural and Food Preservation Assistant Manager, Rhandi Neal, reflects on Murray’s incredible career and legacy ahead of his retirement. Today felt like winning the lottery for me. I had the privilege to meet with Murray Driediger, president and CEO of BCfresh. Murray was recently honoured with the Canadian Produce Marketing Association Lifetime Achievement Award,…